The Birth of All American Clothing Co: Part 2
In this section of how All American Clothing Co. began, I will share with you what owner Lawson Nickol did about the situation from Part 1 that he found himself in.
In the last section, Lawson Nickol found himself in a predicament. After finding out the ‘USA Made’ company he worked for began to outsource, Lawson faced a tough decision between retirement and setting things right. Lawson took some time to weigh his options. Being 50 years old, even with retirement around the corner Lawson wanted to do the right thing. The thought of sending jobs outside our borders didn’t sit well with Lawson. He was certain it would not be acceptable to the USA labor market where he had sold for years. His passion and reputation was built by offering quality USA Made jeans. With the devastating discovery, Lawson turned in his resignation within days.
After turning in his resignation Lawson decided he could not let his employer ruin his reputation or let greed crush his passion for supporting American workers and his family. He decided he must continue to support USA made and the loyal clients that still want to buy USA made clothing, even if he had to make the jeans himself–which was the beginning of All American Clothing Co. The first several years were tough as the company survived on family savings, financial risks, and working long hours. Yet, each year the company continued to grow. Today, All American Clothing Co. continues to grow, producing thousands of jeans a year and continues to provide many Americans with jobs!